OnlyFans has rapidly progressed from a niche subscription platform to a global digital phenomenon. By 2025, the platform boasts staggering user growth, soaring revenues, and a diverse creator ecosystem, cementing its role as a leader in the creator economy.
This article delves into the latest OnlyFans growth statistics for 2025, highlighting user acquisition, financial achievements, demographic trends, and the evolving market landscape.
Explosive User Growth: From Millions to Hundreds of Millions
OnlyFans continues to scale impressively:
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In 2019, the platform had about 13.5 million registered users.
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By the end of 2023, user numbers ballooned to 305 million, a growth of more than 2,150% over four years.
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Early 2025 data shows about 377.5 million active users, a 24% increase year-over-year.
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Average session duration remains high at over 10 minutes per visit, with users viewing multiple pages, reflecting deep engagement.
This surge was accelerated by the pandemic and continues with expanding creator and fan diversity.
Creators Making Waves: Growth and Diversity
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The number of OnlyFans creators grew from fewer than 1 million in 2019 to roughly 4.6 million in 2025.
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Monthly new creator registrations average approximately 179,500, with a 36% approval rate.
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Female creators make up around 70%, while males constitute 30%.
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Content niches expand beyond adult content, including fitness, education, music, and lifestyle, diversifying the creator base and marketplace offerings.
The system supports thousands of creators earning six to seven figures annually.
Financial Milestones: Revenue and Earnings Expansion
OnlyFans has grown into a multi-billion-dollar enterprise:
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From $49 million revenue in 2019, the platform generated approximately $7.2 billion in 2024.
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Annual growth has slowed but remains steady around 9%.
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Creators share 80% of revenue; combined creator earnings reached nearly $5.8 billion in 2024.
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Pre-tax profits netted around $684 million in 2024, showing operational efficiency.
These numbers highlight OnlyFans’ solid business foundation and massive creator-driven traction.
Platform Engagement and User Habits
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Mobile access dominates with over 85% of users on smartphones.
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Fans actively interact by tipping, purchasing PPV content, and messaging creators.
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Average monthly consumption per user supports sustained income for high-performing creators.
High engagement supports strong content monetization opportunities.
Market Dynamics and Future Growth Drivers
Several factors continue to enhance OnlyFans’ growth prospects:
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Increasing adoption by mainstream celebrities and fitness coaches.
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AI tools improving content personalization and fan targeting.
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Geographic expansion into emerging markets.
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Development of complementary services like OFTV for non-adult content.
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Continued creator-focused platform improvements.
Challenges and Competitive Landscape
OnlyFans faces competition from Fansly, Fanvue, and similar subscription services, alongside regulatory scrutiny worldwide regarding adult content.
Piracy and content leaks pose ongoing threats, which OnlyFans combats with improved digital rights management.
Responding to these challenges will shape platform sustainability beyond 2025.
CEO Insights and Strategic Vision
Leonid Radvinsky, OnlyFans’ sole owner, has drawn nearly $1.8 billion in dividends since 2021, reflecting massive shareholder value creation.
The company explores potential sale options targeting approximately an $8 billion valuation, indicating market confidence.
Read More: How to Monetize Your OnlyFans Profile in 2025: Strategies to Maximize Your Earnings
Conclusion
OnlyFans’ phenomenal growth and robust revenue generation in 2025 affirm its leadership in the direct-to-fan creator economy. With millions of users and creators, innovative monetization models, and expanding content diversity, it’s well positioned for continued prominence.
For ongoing data, trends, and insights on OnlyFans and the creator ecosystem, visit Influencer Marketing Hub, a trusted hub for creator economy knowledge.
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