what Happened to Aisle.co Dating? A Comprehensive Look at Its Evolution and Current Status in 2025

Online dating has undergone seismic transformation worldwide, and India is no exception. Aisle.co, launched in 2014, emerged as a unique force in Indian dating—offering a middle path between the casualness of global swiping apps and the rigidness of matrimonial sites. Now, in 2025, many are curious: is Aisle.co still relevant? What changed, and how did the platform adapt to today’s digital dating landscape?

Aisle.co at a Glance: Origins and Purpose

Started by Able Joseph and Sarath Nair, Aisle.co aimed to help urban Indians and the diaspora find meaningful connections. The platform emphasizes in-depth profiles, intentionality in matching, and a “slow-dating” philosophy that prioritizes emotional compatibility and cultural fit over fast swipes or superficial selection.

Founders positioned Aisle.co to bridge traditional values with modern strategy, appealing to singles who want substance rather than fleeting chats or empty matches.

Rise, Challenges, and Turning Points

While Aisle.co built a loyal base, finances were often in the red—sporadic profits and persistent losses marked its pre-pandemic years. Difficulties accelerated with COVID-19, as shifting user behaviors and the demands of scaling technology made sustainable growth elusive.

Everything changed in March 2022 when Info Edge, a tech powerhouse behind platforms like Naukri and Shaadi.com, acquired a majority stake in Aisle. This acquisition infused fresh capital, operational infrastructure, and strategic guidance that would steer the next phase of Aisle’s journey.

Key Developments Post-Acquisition

Under Info Edge, Aisle underwent notable upgrades:

• Leadership Shift: In early 2025, Chandni Gaglani (an alumna of Flipkart and Myntra) assumed leadership, bringing deep product and tech experience.

• Technology Upgrade: AI-powered tools were launched for live profile verification, fraud spotting, and enhanced algorithmic matchmaking. These included live checks to combat fake profiles and smarter automation for more meaningful connections.

• Product Expansion: Aisle’s portfolio now includes vernacular apps—Arike (Malayalam), Anbe (Tamil), Neetho (Telugu)—to reach diverse linguistic communities.

• Pricing and Inclusion: Flexible, usage-based pricing, notable discounts, and free premium features for verified women (post selfie/liveness checks) make Aisle more accessible, safe, and inclusive.

• Community Engagement: Launch of “Aisle Experiences”—exclusive, invite-only, virtual and offline gatherings to promote genuine interaction beyond digital chat.

Is Aisle.co Still Active in 2025?

Yes—Aisle.co is thriving and remains one of the key names in India’s high-intent dating sector. The flagship app boasts over 1 million monthly active users, with more than 16 million total members across Aisle and its portfolio of regional products.

Even as the larger dating industry faces headwinds (with a 13% drop in session activity between 2023-2024 and fierce competition from social media platforms), Aisle remains strong by staying true to its “nothing casual” DNA.

Market Response and User Experience

Recent user reviews highlight:

• Quality, purpose-driven matches and deep conversations.

• A positive response to inclusive offers, especially among NRIs and urban Indians seeking authenticity.

• Ongoing challenges in less populated markets and occasional technical bugs, though most urban users report satisfaction with the app’s reliability.

• Appreciation for the platform’s “slow-dating” approach and emphasis on real-world compatibility, not just digital metrics.

Future Outlook and Innovation

Under new leadership, Aisle is focusing on:

• Deeper AI integration to make matching even smarter and safer.

• Investment in user experience, fraud prevention, and data privacy.

• Expanding curated offline events and community features to further distinguish itself as the “go-to” platform for thoughtful Indian daters.

Read More: What Happens When Someone Wants to Meet You on Aisle.co? A Comprehensive Guide for 2025

Conclusion

Aisle.co is not just alive, but innovating and adapting in 2025. Backed by Info Edge, it has doubled down on safety, authenticity, and curated dating, staying relevant as India’s relationship landscape evolves. For those seeking substance—whether you’re a tech-savvy urbanite or part of the wider Indian diaspora—Aisle.co remains a cornerstone for intentional, culturally attuned dating. As other apps chase trends, Aisle is keeping its commitment to meaningful, long-term connections—and the numbers show it’s working.