OnlyFans Growth in 2025: Unprecedented User Surge, Revenue Records, and Market Insights

OnlyFans has become a defining force in the creator economy, with a meteoric rise since its inception. In 2025, the platform achieves remarkable milestones in user base expansion, financial performance, and diversified creator landscapes. This article outlines the latest OnlyFans growth statistics, revealing how the platform’s evolution is reshaping digital content monetization globally.

The Explosion of User Growth

OnlyFans’ user base has skyrocketed:

• Began with 13.5 million registered users in 2019.

• Expanded dramatically to 305 million users by the end of 2023.

• As of early 2025, there are approximately 377.5 million active users, a 24% increase year-over-year.

• Users spend an average of over 10 minutes per site visit, exploring more than four pages on average.

The viral pandemic-era surge continues with sustained increases driven by creator diversification and global adoption.

Creator Community Expansion

Creator growth mirrors platform demand:

• Creator accounts rose from under 1 million in 2019 to about 4.6 million in 2025.

• Currently, OnlyFans sees around 179,500 new creator applications per month.

• The approval rate stabilizes around 36%, ensuring quality and compliance.

• The female creator population constitutes approximately 70%, with male creators at 30%.

• Content offerings span adult entertainment, fitness, artwork, educational tutorials, and influencer lifestyles.

Record-Breaking Revenue and Earnings

OnlyFans’ revenues have soared alongside user growth:

• Gross revenue jumped from $49 million in 2019 to approximately $7.2 billion in 2024.

• An impressive 9% year-over-year growth in 2024 maintained strong momentum.

• Creators collectively earned over $5.8 billion in 2024, reflecting the platform’s significant payout share.

• Pre-tax profit hit nearly $684 million, signaling efficient operations.

The platform’s 80/20 revenue structure incentivizes creators with competitive earnings.

Engagement Trends Fueling Growth

High user engagement supports the platform’s lasting growth:

• Over 85% of users access OnlyFans via mobile devices.

• Fans routinely interact through tips, pay-per-view content purchases, messages, and live streams.

• Average monthly content consumption aligns with steady subscription revenue and tipping levels.

These engagement metrics highlight deep fan interest and platform stickiness.

Emerging Market Trends and Expansions

Following strategic moves drive OnlyFans’ expanding influence:

• Increasing involvement of mainstream celebrities and creators from outside adult niches.

• AI and data-driven personalization features enhance user experiences.

• Explosive growth in emerging markets across Asia, Latin America, and Europe.

• Launch and growth of OFTV to provide non-adult, free content as an entryway.

• Continuous improvements in creator tools, security, and payment infrastructure.

Competitive Pressures and Challenges

OnlyFans navigates headwinds including:

• Rising competition from Fansly, Fanvue, and niche subscription platforms.

• Intensifying regulatory scrutiny focused on adult content legality and taxation.

• Persistence of content piracy and unauthorized sharing requiring enhanced DRM technologies.

The platform’s ability to innovate and protect creator interests will determine long-term dominance.

Leadership and Financial Outlook

Leonid Radvinsky, owner of OnlyFans’ parent company, has garnered nearly $1.8 billion in dividends since 2021. Discussions of potential exit strategies value the company at roughly $8 billion.

Strategic partnerships with sports and entertainment sectors indicate broader market relevance.

Read More: OnlyFans Traffic Statistics and Growth in 2025: What Creators Need to Know

Conclusion

OnlyFans’ 2025 growth story—marked by user surges, robust revenue, diverse creators, and expanding global footprint—reinforces its landmark position in the digital creator economy. Future growth depends on evolving technology, regulation navigation, and enriching creator-fan experiences.

For detailed data insights and ongoing industry analysis, visit Influencer Marketing Hub, a trusted digital creator economy resource.