Feeld Dating App Founders Share Record £3.8m Dividend After 32% Revenue Jump

October 2, 2026

While many mainstream dating apps struggle with user fatigue, one platform built for the “curious” is thriving.

Feeld, the UK-based dating app designed for non-monogamous, queer, kinky and open-minded people, has posted stellar results. Revenue climbed 32% to £64 million, pre-tax profits rose to £11.4 million, and founders Ana Kirova and Dimo Trifonov (along with other shareholders) shared a record £3.8 million dividend — more than six times the previous high of £600,000.

The Feeld dating app is no longer a niche secret. It’s becoming a serious business success story by attracting users who feel underserved (or simply bored) by traditional “vanilla” platforms.

From 3nder to Feeld: The Origin Story

Ana Kirova and her partner Dimo Trifonov launched the app as 3nder (pronounced “Thrinder”) with a clear focus on couples and singles interested in threesomes and ethical non-monogamy. A lawsuit from Tinder forced the name change to Feeld, but the rebrand didn’t slow growth — it accelerated it.

Today Feeld markets itself as a space “for the curious” exploring love, desire and alternative relationship styles in a safer, more inclusive environment. That positioning is clearly resonating.

The Numbers Behind the Success

Revenue: £64m (up 32%)
Pre-tax profit: £11.4m (up from £9.3m)
Record dividend: £3.8m
Nearly 90% of revenue (£56m) now comes from outside the UK
Fastest-growing countries: Mexico and Spain
Hottest cities: New York, Toronto and Paris (each up more than 20% in users)

While Match Group (Tinder, Hinge, OkCupid) reported a 5% drop in users amid widespread swipe fatigue, Feeld is absorbing many of those “open-minded” people looking for something different.

Why Feeld Is Winning Right Now

President Kyle Brennan summed it up:
“These numbers speak to something bigger than the growth of our business. They reflect a broader shift in how people are thinking about connection, with greater openness, curiosity and agency to do things differently.”

Several cultural currents are helping:

Growing acceptance (or at least curiosity) around ethical non-monogamy
Queer and kink communities seeking dedicated, judgment-light spaces
Mainstream app burnout driving people toward more honest platforms
Desire for clearer intention and better filtering around desires and boundaries

Some long-time users worry the influx of more “vanilla” or monogamy-curious people is diluting the original edge. Feeld’s leadership frames it as evolution rather than dilution — more people giving themselves permission to explore.

How Feeld Makes Money

The business model is straightforward and high-margin:

Majestic membership — unlimited likes, see who likes you, advanced filters
Extra “Pings” — pay to message someone without matching first

These premium tools are especially valuable in a space where desires can be specific and the right match matters more than volume.

Past Security Issues and the Fix

In 2024, cybersecurity firm Fortbridge exposed vulnerabilities that could have allowed access to messages, private photos and sexuality details. Feeld investigated quickly, patched the issues between March and May 2024, and stated there was no evidence of actual data breaches.

The company has since invested £10.5 million in technological upgrades — a sign it is serious about protecting a user base that often shares highly sensitive information.

More Than an App: The Feeld Community

Feeld isn’t only digital. It runs IRL events such as “kinky trivia” nights and “pitch your mate” evenings where people literally get on stage to recommend their friends as dates. These gatherings strengthen community and give the brand a real-world heartbeat that pure swipe apps lack.

What This Success Means for the Dating Industry

Feeld’s breakout year proves there is substantial, profitable demand for dating products that:

Welcome non-monogamy and kink without shame
Prioritise consent, clarity and curiosity
Serve queer and alternative users as the core audience rather than an afterthought

Mainstream apps have tried to add non-monogamy toggles and inclusive filters, but Feeld’s authenticity advantage remains hard to copy. When people want to explore without judgment, they go to the place that was built for it from day one.

Should You Try Feeld?

Feeld works particularly well if:

You’re curious about ethical non-monogamy, threesomes, kink or queer connection
You want better tools to express desires and boundaries upfront
You’re tired of apps that treat anything outside monogamous vanilla as niche or taboo
You value a community that also meets offline

It may feel overwhelming or too explicit if you’re strictly monogamous and just looking for a conventional relationship.

As with any dating app, strong personal boundaries, clear communication and normal safety practices still apply — especially when exploring new territory.

Final Thoughts

The Feeld dating app story is one of the most interesting in the industry right now. While giants struggle with fatigue and declining users, a platform once forced to change its name because of a Tinder lawsuit is handing its founders a multi-million-pound dividend and growing fastest in places like Mexico, Spain, New York and Paris.

Its success signals a genuine cultural shift: more people want permission to be curious, to define relationships on their own terms, and to do so in spaces that feel safe and non-judgmental.

Ana Kirova and Dimo Trifonov built something that started as a threesome app and became a global home for alternative connection. The record £3.8 million dividend is nice. The bigger win is proving that honesty about desire can be very good business.

In a dating world that often feels exhausting and performative, Feeld’s rising numbers suggest a lot of people are ready to try something more authentic — even if that authenticity includes handcuffs, multiple partners, or simply the freedom to ask for what they really want.

Have you tried Feeld? Do you think mainstream apps will catch up on alternative relationship styles, or will dedicated platforms keep winning?
Share your experiences and thoughts in the comments — respectful curiosity welcome.

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